Falling into the Cyberverse
The Cyberverse was created to launch Louis Vuitton at the forefront of the Web 3.0. Web 3.0 is the technological development of AR, VR, and AI, which are collectively known as XR. By utilizing XR technology, each layer of the Cyberverse represents a different aspect of Project Asniéres. These intiatives include exploring craftsmanship of garments by integrating XR technology for showmanship, revolutionizing the LV boutiques with generative AR, and creating collaborations between the Asnieres avatar and Louis Vuitton brand ambassadors.
​
For the full design experience, click here to be redirected to the Fashion Scholarship Fund Website.
​
​
​
​
​Project Asniéres is venture that encaptulates all digital and technological innovations in Louis Vuitton. Within the Falling into the Cyberverse Collection, the designs dexplore the bounds of craftsmanship, revolutionizing LV boutiques, and collaborations are unlimited with XR technology! In craftsmanship, the collection utses Material Nexus’ Magnex would immerse runway show attendees into the cyberverse by combining innovation and design. Next, it is seen how generative AR can create personalized Louis Vuitton boutiques in collaboration with Apple Vision Pro that will boost work environments, productivity, personalization, and sustainability! Lastly, in collaborations, on how Asniéres avatar can collaborate with other digital influencers and LV brand ambassadors to market the collection!
