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The Cyberverse was created to launch Louis Vuitton at the forefront of the Web 3.0. Web 3.0 is the technological development of AR, VR, and AI, which are collectively known as XR. By utilizing XR technology, each layer of the Cyberverse represents a different aspect of Project Asniéres. Led by Louis Vuitton muse of travel, Pierre the bunny leads readers through the Cyberverse to teach about the various initiatives that Project Asniéres envelopes. These initiatives include exploring craftsmanship of garments by integrating XR technology for showmanship, revolutionizing the LV boutiques with generative AR, and creating collaborations between the Asniéres avatar and Louis Vuitton brand ambassadors.​

 

Falling into the Cyberverse has been awarded in the 2025 Fashion Scholarship Fund and recognized by the Virgil Post-Modern 2025 Scholarship Foundation. For the full design experience, click here to be redirected to the Fashion Scholarship Fund Website. 

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​Project Asniéres is venture that encaptulates all digital and technological innovations in Louis Vuitton. Within the Falling into the Cyberverse Collection, the designs explore the bounds of craftsmanship, revolutionizing LV boutiques, and collaborations are unlimited with XR technology! In craftsmanship, the collection uses Material Nexus’ Magnex would immerse runway show attendees into the cyberverse by combining innovation and design. Next, it is seen how generative AR can create personalized Louis Vuitton boutiques in collaboration with Apple Vision Pro that will boost work environments, productivity, personalization, and sustainability! Lastly, in collaborations, on how Asniéres avatar can collaborate with other digital influencers and LV brand ambassadors to market the collection!

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