Stitching Stories, Designing the Future
ABOUT
Welcome to the Savoy Space Station!
Prepare for launch as you're guided through the universe of Planet Gucci—a multi-dimensional initiative exploring the physical, digital, and ethical creation of garments.
Awarded by the Fashion Scholarship Fund, the Virgil Abloh Post-Modern Scholarship Foundation, and Neiman Marcus, this collection has expanded into new galaxies, including handbag design, surface print development, and strategic merchandising.
Your journey begins at Handbags & Luggage, where you'll check in your bags before heading into orbit.
Next, under Garment Design, our virtual avatar and marketing persona, Astraa Angelini, will guide you through the milkway—a runway among the stars.
Then, explore the Merchandising Case Study, where you'll uncover the realities of marketing, consumerism, and harmful industry practices—viewed through the lens of Gucci’s value chain.
Make a stop at our Pop-Up Shop, featuring footwear design showcased on a celestial retail outpost.
Finally, arrive at Surface Design, where you’ll witness the creative process behind the textures, prints, and visuals that give Planet Gucci its iconic signature look.
We wish you safe travels as you board the ships and explore the next frontier of fashion innovation!
A curated collection of luggage and handbags designed to equip traveling Gucci consumers for interstellar adventures—empowering them to forge a new, sustainable future across the Milky Way.
Setting a new standard for workers’ ethics and sustainable innovation, Planet Gucci is a retrofuturist collection that challenges harmful industry practices as it steps boldly into the galactic fashion frontier. Through a multidimensional lens, the collection explores the physical, digital, and ethical creation of garments—reimagining what fashion can be across space and time.
The 2025 Planet Gucci merchandising strategy redefines workers’ ethics and sustainability, challenging harmful practices and envisioning the future of the galactic fashion industry. Centered around consumerism and the ethical and physical creation of garments, the plan includes a comprehensive six-month rollout, a targeted marketing strategy, and a detailed SWOT analysis to ensure impact across every dimension.
SHOE DESIGN
A footwear collection designed in Florence, Italy, this project expands Planet Gucci’s mission to champion a more sustainable and ethical future for garment workers. Rooted in craftsmanship and innovation, the collection is currently in development as part of the evolving Planet Gucci universe.
Through reimagining Alessandro Michele's Worker Bee, the surface designs of Planet Gucci explores the digital, ethical, and physical creation of garments. With the case study's immersive storytelling, viewers are transported into the space travel industry of the milky way, learning of sustainable initiatives and the future of workers rights.
