DESIGN
In creating Planet Gucci, Lauryn did research
for the trends of 2024 & 2025 pertaining to the fashion industry, consumer sentiments, space travel, futurist fashion pioneers, and past Gucci shows. In forging a retro- futurist style, Lauryn turned to the 50s and 60s for inspiration, since Gucci's "Gucci and Beyond" campaign was inspired by star trek. In addition to this research, Lauryn learned about the Virgin Galactic Spaceship which will launch the space tourism industry in 2024. By combining her love for
worker's rights with a sustainable future, she was able to meticulate a theme that would allow for Gucci to lead its consumers to a more sustainable world while catering to its workers and expanding on current digital projects.
CELIO
To symbolize worker's rights, Lauryn reimagined Alessandro Michelle's worker bee into the future of the worker bee. She did this by drawing and coloring the bee by hand and illustrator The symbol is used in textile prints, embellishments, and are seen crawling throught the project, moodboards, and stamped on tickets to signify the workeres taking back their future.
THe PRoject
FLATS
BUZZ
CELESTE
ECLIPSE
BUZZ